Email marketing for event organizers
Your season has peaks — your newsletter tool shouldn't charge you a subscription all year. MantaMail bills per email sent and pulls ticket purchases straight from Paylogic and ticket.io.
Why organizers are better off with MantaMail
No subscription, no contact tiers
You only pay for the emails you actually send — from €0.002. Between events you pay nothing instead of carrying a contact tier for 50,000 ticket buyers.
High season without price shock
On-sale, reminder wave, aftermovie: five campaigns to 80,000 contacts cost exactly those sends — with an automatic volume discount instead of a plan jump.
Native ticketing integration
Paylogic and ticket.io connect directly. Purchases land in lists automatically and every ticket phase becomes its own segment. No more CSV exports.
Segment on all ticket data
Ticket type, phase, order date, city, country, quantity — every ticketing field is available in the segment builder.
Automations that keep running
Flows trigger on ticket purchase or on a schedule before the event — even at 3am, with nobody hitting send.
GDPR & EU hosting
All data in the EU, DPA on demand, double opt-in and documented unsubscribes included.
Ticket phases instead of spreadsheet chaos
Once your Paylogic or ticket.io connection is live, MantaMail syncs purchases twice a day (or on click). Each event becomes a list, each ticket type a segment. At send time you simply pick “Early Bird”, “Phase 2” or “VIP” — no export, no Excel, no import errors.
- Automatic sync 2× daily plus manual refresh
- Deduplicated by email — repeat buyers stay one contact
- All ticket fields available as attributes for custom segments
- New ticket phases show up automatically as new segments
Example flows for organizers
Set them up once, they keep running for every event. Click through typical journeys — each one is fully customizable.
After the purchase: merch & upsell
new ticket purchase
The purchase is the moment of peak attention. Instead of a single confirmation, a short journey builds anticipation and captures add-on revenue.
Why it works: add-ons sell best right after the ticket purchase — not in the event week.
Info mailing shortly before the event
scheduled before event date
A countdown journey counting backwards from the event date. Buyers who join three days out automatically enter at the right point.
Why it works: fewer questions at the door, fewer support emails, calmer guests.
Ticket upgrade to the right segment only
segment filter + deadline
The upgrade offer goes exclusively to standard ticket buyers. VIP buyers are excluded — they never see the email.
Why it works: you only pay for sends to the relevant segment instead of your whole list.
- Phase 1 · Early bird1,240 contacts
- Phase 2 · Standard3,572 contacts
- VIP · already upgradedexcluded
- Blacklist & bouncesexcluded
On-sale launch for the coming year
- Path A · new prospects (never a customer)
- Path B · previous year's buyers
on-sale starts
One occasion, two audiences: new prospects who have never been customers get the regular on-sale prices. Last year's buyers receive exclusive discounts or group tickets — including early access to the sale.
Why it works: separate messaging instead of one blast — new customers get on board, loyal customers are rewarded, and both paths run from the same automation.
Post-event reactivation
scheduled after the event
The weeks after the event are the cheapest time to sell next year's tickets — while the memory is still fresh.
Why it works: blind-bird buyers fund the pre-production of your next edition.
Every flow is fully customizable — using your real ticket phases from Paylogic & ticket.io.
What customers say about MantaMail
Sascha Roth is Managing Director of Deep Ocean GmbH, a performance marketing and consulting agency specialised in live entertainment and events. With his team he markets major players — including festivals such as World Club Dome and Nibirii Festival as well as pro sports partners like TSG Hoffenheim and Bundesliga basketball club Würzburg Baskets.
As an agency we run campaigns for events of very different sizes. We used to lose an enormous amount of time moving customer data manually between systems and downloading hundreds of CSV files. With MantaMail our team saves a lot of time because the direct integrations with major ticketing providers like Paylogic and ticket.io simply work. On top of that, the pricing is fair for organizers and comes without expensive monthly subscriptions. Whether it's a small club gig or a huge festival with tens of thousands of visitors — the tool scales perfectly for every size, without unnecessary fixed costs.
Adam Cieplak is Managing Director of AC2B GmbH, an event and booking agency specialised in large-scale events and festivals. With his team he produces high-profile shows with international top acts such as Paul Kalkbrenner, Solomun and Black Coffee.
For big productions we run a very broad marketing mix, and email marketing is still an absolute core part of it. Setting up campaigns used to involve unnecessary friction — especially the constant manual CSV exports from the ticket shops, which cost an enormous amount of time. With MantaMail everything now runs seamlessly: thanks to the direct, native integration with our ticket shop we can reach ticket buyers without exporting data every time. The real gamechanger for us though is the design tool: it's miles ahead of the classic, overloaded email tools and makes creating clean, professional campaigns incredibly easy and fast.
Frequently asked questions from organizers
Start in 2 minutes — no subscription.
Create your account, import your list and send your first campaign today. You only pay for what you actually send.